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Importance of Inbound Marketing for Small Business

inbound marketing

Inbound marketing plays an important role in web based business. It is inbound marketing strategies only which help you to attract visitors toward your website, and turn them into sales. Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers. Examples of inbound marketing content and tactics include blog posts, photos, infographics, videos, podcasts, presentations, e-books, whitepapers, e-newsletters, webinars, search engine optimization (SEO) and social media marketing.

Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It's given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.

Take a look at 5 Inbound Marketing Techniques Every Business Should Use

Get Found
This strategy helps you attract genuine web visitors, as they are the only one who acts like the strong foundation and without them you are nothing on internet platform. Visitors make a website successful, and if you don’t have them then you’ll not get anything, in general, you can build your business online without web visitors. In this strategy, content plays the crucial role and the foremost step to start with is Blogging. In various researches it has been found that companies that are into blogging generates 55% more leads than who do not. The blog gives you a platform to publish genuine and authentic content on a regular basis, which eventually attract the web users.

Build Your Personal Brand
In order to be a truly successful marketer, you’ll need to build your personal brand. I recommend the personal brand approach for anyone who’s involved in marketing, but especially for startups. Today’s startup culture is dominated by personalities who can successfully advertise themselves as leaders, as much as they advertise their companies as innovators. Successful Entrepreneurs like Dangote, Mike Adenuga, etc. are examples of people building businesses by means of building their personal brand. If you start a business, it’s virtually impossible to separate yourself from that business. It only makes sense to use your personal brand to build that business. Many brands depend almost exclusively on the power of their personal brand.

Ask And Answer Questions On Social Media
Social media turned inbound marketing into a viral interactive experience. Now, instead of just hearing about companies and going to them, potential customers found companies, followed those companies, and interacted with those companies. In study after study, social media has a very low track record of bringing in conversions.

Give Away A Free Guide That Is Directly Related To Your Business Make sure that the guide is relevant to your business. HubSpot can afford to publish a huge variety of guides, Keep your guide as specific as possible, because you are using it to gain a certain type of visitor — ideally one who will convert to become a customer.

Convert
In this strategy, the main aim should be the conversion of the web visitors gained via Blogging, SEO and Social Media into the paying customers. This strategy generally involves three basic steps where you must concentrate on, and they are; calls to action, landing pages and email marketing.
Calls to action: Calls to action are generally links or buttons that encourages the visitor to take certain action.
Landing pages: Send your website visitors on pages where you have mentioned about your offers and rewards by linking them with call to action links or buttons.
Email Marketing: There are times when people engage with your content, products and services but don’t have any interest in becoming a paid consumer that is where email marketing is effective. Send regular email newsletter to your readers or consumers as it will help you to build trust and nurture a long term relationship, which might make them think about buying your products and services.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

All in all, you should focus on:
Inbound marketing – strategy, reputation, and tracking progress
Visibility – getting found, and why content matters
Converting customers – turning prospects into leads and leads into customers
Better decisions – picking people, agencies, and campaigns

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